Examples of "Post Modernism"

David Carson-http://www.davidcarsondesign.com/

David Carson is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun

Why you should listen to him:

David Carson's boundary-breaking typography in the 1990s, in Ray Gun magazine and other pop-cult books, ushered in a new vision of type and page design -- quite simply, breaking the traditional mold of type on a page and demanding fresh eyes from the reader. Squishing, smashing, slanting and enchanting the words on a layout, Carson made the point, over and over, that letters on a page are art. You can see the repercussions of his work to this day, on a million Flash intro pages (and probably just as many skateboards and T-shirts). (Ted.com)

April Greiman- http://aprilgreiman.com/

Post Modernism

-Post modernism

Defined by modernism

There is not metanarrative- Meta-the big story

There is fragmentation many different stories

Attitude towards truth claims

Skeptics- 

No single answer to question we accept the world as it is the rules can be broken.

When I google imaged "Post modernism" this is what came up! 

Doesn't not apply, since there really aren't any rule to post-modernism it just breaks all the rules of modernism. Its the rebel child. 

Saul Bass

Not well known as a Typographer
http://designmuseum.org/design/saul-bass

SAUL BASS (1920-1996) was not only one of the great graphic designers of the mid-20th century but the undisputed master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese.

Even before he made his cinematic debut, Bass was a celebrated graphic designer. Born in the Bronx district of New York in 1920 to an emigré furrier and his wife, he was a creative child who drew constantly. Bass studied at the Art Students League in New York and Brooklyn College under Gyorgy Kepes, an Hungarian graphic designer who had worked with László Moholy-Nagy in 1930s Berlin and fled with him to the US. Kepes introduced Bass to Moholy’s Bauhaus style and to Russian Constructivism.



Over the next decade he honed his skill by creating an animated mini-movie for Mike Todd’s 1956 Around The World In 80 Days and a tearful eye for Preminger’s 1958 Bonjour Tristesse. Blessed with the gift of identifying the one image which symbolised the movie, Bass then recreated it in a strikingly modern style. Martin Scorsese once described his approach as creating: "an emblematic image, instantly recognisable and immediately tied to the film".

Timeline

http://www.counterspace.us/typography/timeline/

Morris Fuller Benton-

Benton was born into the type business. His father, Linn Boyd Benton, was a type-founder and the inventor of the matrix-cutting machine, which revolutionised printing.

The son graduated as a mechanical engineer from Cornell and went to work with his father in the newly established type design department of theAmerican Type Founders company. He went on to become the most prolific designer in America, producing more than 180 types of great diversity. These include Cloister Old Style, Franklin Gothic, Bulmer, and Century Schoolbook. He became known for his humorous novelty designs such asHobo, Stymie, and Broadway.

Benton is also accredited with creating some order out of chaos in the typographical world, by establishing the concept of dividing up typefaces or fonts into families. He was also responsible for some of the most successful revivals in typographic history when he interpreted the Bodoni and Garamond typefaces.

(Identifont.com)

Academy Agency FB Agency FB Condensed Agency FB Wide Alternate Gothic Alternate Gothic No 1 Alternate Gothic No 2 Alternate Gothic No 3 EF Alternate Gothic No. One EF Alternate Gothic No. Three EF Alternate Gothic No. Two American Text American Text (Bitstream) Bank Gothic Bank Gothic (Group Type) Bank Gothic (ParaType) Bodoni Modern Typographers http://www.freshbump.com/featured/special-features/a-z-of-typographers/ Paul Hollingworth: Alex and Nick Hayes

Bodoni (BT) Bodoni No. 2 EF Bodoni No. 2 Bodoni No. 2 Compressed Monotype Broadway EF Broadway Broadway Broadway (BT) Broadway (URW) EF Broadway Engraved Broadway Poster Bulmer Bulmer (BT) Bulmer Bold Bulmer Bold Display Bulmer Display

Paul Rand 2

Influence:

-He became a teacher at Yale University.  

-It is believed that he was one of the originators of Swiss Style design in America

- It was said that he, “revolutionized how businesses identify themselves through simple yet functional logos and packaging, further bringing design as an art form to the mainstream.” 

-Even the Apple logo, designed by Rob Jonoff in 1977, and the AT&T logo, by Saul Bass, resemble the simplistic and elementary style of Rand’s. 

-Simplistic Typography

-He also largely impacted several people. Louis Dansinger said

"He almost single-handedly convinced business that design was an effective too.[…] Anyone designing in the 1950’s and 60’s owed much to Rand, who largely made it possible for us to work. He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits."

Paul Rand

“One can be sure that form always follows ingenuity. But one cannont be sure that form always follows failure, or that the dictum is universally valid. We can’t even be sure that the maxim form follows function is always valid. We can be sure that, with few expections, the solutions to functional problems are finite, whereas those to formal ones are infinite. The impulse to creation knows no exceptions--- fashionable or practical. Cosmetics or jewelry, flatware or footware, hammers or nails--- it is the urge to invent, to solve problems, visual or mechanical, that really matters.”  –Paul Rand, From Lascaux to Brooklyn 


What did he do?

-He created “stock images for a syndicate that supplied graphics to various newspapers and magazines.

-After building his reputation he was given the opportunity to design the 1936 anniversary layout for Apparel Arts magazine. 

-Esquire magazine to be the art director. at age 23

-WWII he designed covers for Direction Magazine (was given full artistic freedom) 

-He created adds for companies like, El Producto Cigar, Coronet Brandy and even the Subway system

-He also did this type of work for ABC, Cummins Engine, Westinhouse, Steve Job’s NeXT computer company and UPS

-Designed Children's book with his wife

                                       

Week 5

Frank Lloyd Wright

-American- architect 

-Designed many locations

-Arts and crafts