Monday, October 29, 2012

Paul Rand 2

Influence:
-He became a teacher at Yale University.  
-It is believed that he was one of the originators of Swiss Style design in America
- It was said that he, “revolutionized how businesses identify themselves through simple yet functional logos and packaging, further bringing design as an art form to the mainstream.” 
-Even the Apple logo, designed by Rob Jonoff in 1977, and the AT&T logo, by Saul Bass, resemble the simplistic and elementary style of Rand’s. 
-Simplistic Typography
-He also largely impacted several people. Louis Dansinger said
"He almost single-handedly convinced business that design was an effective too.[…] Anyone designing in the 1950’s and 60’s owed much to Rand, who largely made it possible for us to work. He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits."




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