Paul Rand

“One can be sure that form always follows ingenuity. But one cannont be sure that form always follows failure, or that the dictum is universally valid. We can’t even be sure that the maxim form follows function is always valid. We can be sure that, with few expections, the solutions to functional problems are finite, whereas those to formal ones are infinite. The impulse to creation knows no exceptions--- fashionable or practical. Cosmetics or jewelry, flatware or footware, hammers or nails--- it is the urge to invent, to solve problems, visual or mechanical, that really matters.”  –Paul Rand, From Lascaux to Brooklyn 


What did he do?

-He created “stock images for a syndicate that supplied graphics to various newspapers and magazines.

-After building his reputation he was given the opportunity to design the 1936 anniversary layout for Apparel Arts magazine. 

-Esquire magazine to be the art director. at age 23

-WWII he designed covers for Direction Magazine (was given full artistic freedom) 

-He created adds for companies like, El Producto Cigar, Coronet Brandy and even the Subway system

-He also did this type of work for ABC, Cummins Engine, Westinhouse, Steve Job’s NeXT computer company and UPS

-Designed Children's book with his wife