Examples of "Post Modernism"

David Carson-http://www.davidcarsondesign.com/

David Carson is an American graphic designer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun

Why you should listen to him:

David Carson's boundary-breaking typography in the 1990s, in Ray Gun magazine and other pop-cult books, ushered in a new vision of type and page design -- quite simply, breaking the traditional mold of type on a page and demanding fresh eyes from the reader. Squishing, smashing, slanting and enchanting the words on a layout, Carson made the point, over and over, that letters on a page are art. You can see the repercussions of his work to this day, on a million Flash intro pages (and probably just as many skateboards and T-shirts). (Ted.com)

April Greiman- http://aprilgreiman.com/

Post Modernism

-Post modernism

Defined by modernism

There is not metanarrative- Meta-the big story

There is fragmentation many different stories

Attitude towards truth claims

Skeptics- 

No single answer to question we accept the world as it is the rules can be broken.

When I google imaged "Post modernism" this is what came up! 

Doesn't not apply, since there really aren't any rule to post-modernism it just breaks all the rules of modernism. Its the rebel child. 

Saul Bass

Not well known as a Typographer
http://designmuseum.org/design/saul-bass

SAUL BASS (1920-1996) was not only one of the great graphic designers of the mid-20th century but the undisputed master of film title design thanks to his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese.

Even before he made his cinematic debut, Bass was a celebrated graphic designer. Born in the Bronx district of New York in 1920 to an emigré furrier and his wife, he was a creative child who drew constantly. Bass studied at the Art Students League in New York and Brooklyn College under Gyorgy Kepes, an Hungarian graphic designer who had worked with László Moholy-Nagy in 1930s Berlin and fled with him to the US. Kepes introduced Bass to Moholy’s Bauhaus style and to Russian Constructivism.



Over the next decade he honed his skill by creating an animated mini-movie for Mike Todd’s 1956 Around The World In 80 Days and a tearful eye for Preminger’s 1958 Bonjour Tristesse. Blessed with the gift of identifying the one image which symbolised the movie, Bass then recreated it in a strikingly modern style. Martin Scorsese once described his approach as creating: "an emblematic image, instantly recognisable and immediately tied to the film".

Timeline

http://www.counterspace.us/typography/timeline/

Morris Fuller Benton-

Benton was born into the type business. His father, Linn Boyd Benton, was a type-founder and the inventor of the matrix-cutting machine, which revolutionised printing.

The son graduated as a mechanical engineer from Cornell and went to work with his father in the newly established type design department of theAmerican Type Founders company. He went on to become the most prolific designer in America, producing more than 180 types of great diversity. These include Cloister Old Style, Franklin Gothic, Bulmer, and Century Schoolbook. He became known for his humorous novelty designs such asHobo, Stymie, and Broadway.

Benton is also accredited with creating some order out of chaos in the typographical world, by establishing the concept of dividing up typefaces or fonts into families. He was also responsible for some of the most successful revivals in typographic history when he interpreted the Bodoni and Garamond typefaces.

(Identifont.com)

Academy Agency FB Agency FB Condensed Agency FB Wide Alternate Gothic Alternate Gothic No 1 Alternate Gothic No 2 Alternate Gothic No 3 EF Alternate Gothic No. One EF Alternate Gothic No. Three EF Alternate Gothic No. Two American Text American Text (Bitstream) Bank Gothic Bank Gothic (Group Type) Bank Gothic (ParaType) Bodoni Modern Typographers http://www.freshbump.com/featured/special-features/a-z-of-typographers/ Paul Hollingworth: Alex and Nick Hayes

Bodoni (BT) Bodoni No. 2 EF Bodoni No. 2 Bodoni No. 2 Compressed Monotype Broadway EF Broadway Broadway Broadway (BT) Broadway (URW) EF Broadway Engraved Broadway Poster Bulmer Bulmer (BT) Bulmer Bold Bulmer Bold Display Bulmer Display

Paul Rand 2

Influence:

-He became a teacher at Yale University.  

-It is believed that he was one of the originators of Swiss Style design in America

- It was said that he, “revolutionized how businesses identify themselves through simple yet functional logos and packaging, further bringing design as an art form to the mainstream.” 

-Even the Apple logo, designed by Rob Jonoff in 1977, and the AT&T logo, by Saul Bass, resemble the simplistic and elementary style of Rand’s. 

-Simplistic Typography

-He also largely impacted several people. Louis Dansinger said

"He almost single-handedly convinced business that design was an effective too.[…] Anyone designing in the 1950’s and 60’s owed much to Rand, who largely made it possible for us to work. He more than anyone else made the profession reputable. We went from being commercial artists to being graphic designers largely on his merits."

Paul Rand

“One can be sure that form always follows ingenuity. But one cannont be sure that form always follows failure, or that the dictum is universally valid. We can’t even be sure that the maxim form follows function is always valid. We can be sure that, with few expections, the solutions to functional problems are finite, whereas those to formal ones are infinite. The impulse to creation knows no exceptions--- fashionable or practical. Cosmetics or jewelry, flatware or footware, hammers or nails--- it is the urge to invent, to solve problems, visual or mechanical, that really matters.”  –Paul Rand, From Lascaux to Brooklyn 


What did he do?

-He created “stock images for a syndicate that supplied graphics to various newspapers and magazines.

-After building his reputation he was given the opportunity to design the 1936 anniversary layout for Apparel Arts magazine. 

-Esquire magazine to be the art director. at age 23

-WWII he designed covers for Direction Magazine (was given full artistic freedom) 

-He created adds for companies like, El Producto Cigar, Coronet Brandy and even the Subway system

-He also did this type of work for ABC, Cummins Engine, Westinhouse, Steve Job’s NeXT computer company and UPS

-Designed Children's book with his wife

                                       

Week 5

Frank Lloyd Wright

-American- architect 

-Designed many locations

-Arts and crafts

Week 3

1. Romanticism-human




1. Frank Gehry- modernist
2. The Baroque period began in 1600 and Rococo in the 17th Century
3. Emotional appeal- rising height on the central axis- emotional high
4. Symmetrical but CURVES
5. Decorative 
6. Embellishments 
7. The ecstasy of St. Theresa- significant sculpture- depicting a moment of spiritual ecstasy. -- Movement
8. Around 1800 saw the rise of Romanticism. It was a reaction to sword weilding authoritarian figures and rationalism. 
9. Often regarded as feminine. 
10. With this movement it was now possible to represent strong feelings and to portray quite violently sometimes the human condition in all it’s beauty and ugliness. It was even possible to attack the dominant political body. 
11. Goya-spanish- painted images of human ugliness-greed, violence, power mongering & oppression by war
12. Exotic subjects were on the increase with greater world travel.
13. The Sagrada Familia by Gaudi was concieved of and begun at the time of the Art Nouvaeu movement which began in France and spead accross. (BLOG)
14. German Expressionism used color and form in a way that facilitated expression of strong emotions including despair at the effects of war. 
15. Renewer 
2. Classicism -science
1. A classic style is a vision of logical ordered systems of stability and beauty
2. Order- repetition of units that create a pattern- regular and mathematics
3. Maths- scientific approach
4. Emotional values- beauty formula
1. Strength-stability.-power
5. Ancient Greece
1. Very coherent style
6. It is often a mathematically… 
7. The Ancient Romans borrowed the Greek style and improved on it remained symmetrical and systematic mathematically 
1. Symmetry 
2. Represents the dominant and paradigm
1. The status quo
8. In ancient rome, the heroic male figure, athletically perfect and using grand gestures was used in sculpture to inspire awe and obedience
9. During the Italian Renaissance buildings were designed to appeal to both the intellect as much as the emotions. They were a development from the ancient Roman, still ordered and without any revolutionary developments.
10. The prevailing thought encouraged a system of proportions be used to represent ideal beauty
1. Mona Lisa
11. Neo Classicism began Around 1775-revival- 

1. Is still a fall back posistion for building that are meant to represent power and stability in our culture. Used to inspire trust. 

1. Often Government buildings are Neo-Classicism
12. The Bauhaus marks the beginning of the early modern movement. Then building itself represents those values- rejects embellishment simple and afooordable-reductionism- form function simple color- RYB less is more shape Social
13. Farnsworth House- by Mies Van der Rohe, on the other hand contrasts with Gaudis’ organic spiritual structure by a strict adherence to principles of geometry and rationality- outside in
14. Picasso. 
15. Studies in psychology by Freud set the scene for an art form about the subconscious and dreams. Surrealism (from science) 

Week 2

I was not able to make it over to Cockatoo Island to see the full Biennale exhibit. But I did go to the Museum of Contemporary Arts.

A couple pieces i found interesting were:
The snakes painted in the glass bottles.
The first piece with the many paper boxes and motion sensored sound.

The piece that i found most exciting was the spectrum reflection fan. A fan spun a piece of fishing line over a light. As it spun it created a rainbow effect. I love when science and art compine.

I was disturbed by the spiderman staring at the old man coming out of the wall: This piece was meant to challenge cultural images.

Another piece that I was intrigued by was the video that seemed like it was a bodily function. It turned my stomach to watch it but at the same time to be able to create it all in CG is really cool. The music used along with the video seemed to draw you in and make the visual much less gruesome.

Week 1

Discourse-a formal discussion of a topic in speech or writing, engage in conversation
Manifesto- a public declaration of policy and aims,

Futurists- valued technology, machines, energy. Encouraged war to destroy the current and create a new world. They were set in the time of the first cars and radio programs.

Constructivism- Went back to the simplistic forms. Set with geometry, lines, and few colors, specifically red, blue, and yellow. The phrase "less is more" describes the ideology. They focused on the function of a product rather than the embellishment on it.

Bauhaus- Bridge the gap between art and industry.

 They focused on the use of something and incorporating design. They encouraged simplicity and function. (http://designhistory.org/Bauhaus3.html)

Using geometric shapes was an important aspect of there design.
They also incorporated the idea of "crafts" into their manifesto. Going back to the making and building of things by hand can bring out a different part of an artist. (http://www.dmoma.org/lobby/Bauhaus_manifesto.html)

Art Nouveau, or new art, "was aimed at modernizing design, seeking to escape the eclectic historical styles that had previously been popular." 

(http://www.theartstory.org/movement-art-nouveau.htm)